Dear Puritans:
The best comment I have seen on the recall of Toyota’s cars came from John Rosevear, who writes in the ‘Motley Fool’ website. He argues – rightly – that the proper course for any company, when faced with defects in its products, is to admit to them without obfuscation or delay. For some decades, Toyota has avoided doing so, pretending that its cars were beyond reproach. Now under a new chief executive, Akio Toyoda, it has reversed itself; only last week, he told the world that he did not ‘see Toyota as an infallible company that never makes mistakes’.
Akio is the great-grandson of Sakichi Toyoda, a Japanese peasant farmer who set up in business in 1866 to make textile machinery. As we record on page 111 of THE PURITAN GIFT, Sakichi had been heavily influenced by a translation of one of the sacred texts of Puritanism, Smiles’ ‘Self Help’. Under the direction of the founder’s son, Kiichiro, the family diversified into making motor cars in 1937, adopting the more euphonious name ‘Toyota’ for that part of its business. A decade later, during the US Occupation of Japan, that same Kiichiro would adapt contemporary American manufacturing methodology to create the Toyota Production System. Since then, company’s rise has been inexorable; in 2009, it overtook the bankrupt General Motors as the largest manufacturer of motor cars in the world.
However, a minor sickness entered the company’s soul in the 1990s in the form of the ‘Re-engineering’ craze. According to this fad, senior corporate executives did not need expertise in engineering or manufacturing — that was for the lower orders. Top people needed financial expertise! ‘The Cult of the (So-called) Expert’, aka as ’financial engineering,’ was born in a major Japanese company, leading to an attitude of denial on a senior level concerning defects. Akio’s contribution will be to restore in all its integrity the great corporate culture of his grandfather’s day.
Yours aye,
WILL HOPPER,
joint author of THE PURITAN GIFT
w.hopper@puritangift.com
k.hopper@puritangift.com
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